John Caples - Advertising Ideas

John Caples - Advertising Ideas
Publisher: Mcgraw hill | 1938 | ASIN: B000QCVU9W | Pages: 214 | PDF | 148 MB

VERY RARE John Caples IDEAS Book, A Practical Guide to Methods That Make Advertisements Work. Published in 1938.
The purpose of this book is to show you how to make better advertisements to tell you definitely and specifically:
- how top choose effective appeals;
- how to write headlines that are quot;stoppers
- how to write copy that sells;
- how to make all kinds of layouts;
- how to get attention by using brides, babies, animals, cartoons, comic strips, etc.;
- how to use sex appeal;
- how to use humor, horror, news, curiosity, and self-interest;
- how to introduce new products;
- how to sell several products in the same ad;